NEW TEMPLATE

customer profile + persona

In this GUIDED template, gain a deep understanding of your target audience by crafting detailed profiles of customers. By discovering in-depth insights, YOU can create hyper targeted marketing initiatives, generate personalized communication, enhance product development, and secure competitive advantage. With these invaluable revelations into customer preferences and behaviors, you'll BE ABLE TO make informed decisions that directly boost revenue and drive sustainable success.

upgrade my business

Amplify your marketing impact and boost sales

Unlock the power of understanding your audience with a custom customer profile and persona guide. Tailor your marketing strategies and product offerings to resonate with your customers' needs and preferences. By pinpointing key demographics and behaviors, you'll forge deeper connections, enhance brand loyalty and drive sales.

What's included in this comprehensive 15-page template:

  • Detailed instructions and step-by-step prompts on every slide
  • Customer Insights
    • Usage
    • Pain Points
    • Benefits
  • Ideal Customer Profile
  • (2) Customer Personas
    • Demographics
    • Behaviors & Preferences
    • Muses
    • Brand Affinities
    • Product Alignment
  • Template is available in PDF and Microsoft PPT formats, and be easily converted into a Google Slide and Canva presentation

$39

purchase template

All rights reserved. Not available for resale. 

Amy

Kapolnek

meet our founder

Amy Kapolnek stands as the visionary behind the fwrd group, a boutique consulting firm offering strategic planning and marketing execution for forward-thinking startups, fast growing small businesses and household namesakes in consumer goods and services. Serving as their Fractional CMO and Strategic Advisor, Amy leverages her expertise to craft innovative, results-driven development, growth and expansion strategies to drive success.

With 17 years of experience, Amy has made significant impacts to the industry including rebranding Olay with Procter & Gamble, launching Gucci Beauty with Coty, and scaling medical aesthetic spas with AIREM.

Amy's influence extends beyond the boardroom as a frequent Contributing Editor and Panelist, sharing her insights on topics ranging from beauty to business. Committed to championing and supporting women, Amy serves as a Business Mentor for female leaders and budding entrepreneurs in addition to companies within the XRC Ventures' portfolio. As she builds on her successful career, Amy continues to shape the industry with her unparalleled expertise and unwavering commitment to innovation.